Getting to Plan B: Breaking Through to a Better Business Model - Hardcover
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422126691ISBN-10:1422126692UPC:9781422126691Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Leadership, New Business EnterprisesSize:9.28 x 6.44 x 0.90 inchesWeight:1.0714Product ID:SCRKC5DGJW
Getting to Plan B: Breaking Through to a Better Business Model
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422126691ISBN-10:1422126692UPC:9781422126691Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Leadership, New Business EnterprisesSize:9.28 x 6.44 x 0.90 inchesWeight:1.0714Product ID:SCRKC5DGJW
John Mullins is Associate Professor of Management Practice at London Business School, and a veteran of three entrepreneurial companies. Randy Komisar is a Partner at venture-capital firm Kleiner Perkins Caufield and Byers and has served as a Consulting Professor of Entrepreneurship at Stanford University.
Publisher: Harvard Business Review Press
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