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Fundraising Analytics

Fundraising Analytics - Hardcover

by Joshua M. Birkholz
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Availability:In StockContributor:Joshua M. BirkholzSeries:AFP/Wiley Fund Development #174Publish date:2008-04-01Pages:240
Language:EnglishPublisher:WileyISBN-13:9780470165577ISBN-10:047016557XUPC:9780470165577Book Category:Business & EconomicsBook Subcategory:Nonprofit Organizations & CharitiesSize:9.07 x 6.46 x 0.94 inchesWeight:1.0803Product ID:SCS8SKMJCH

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data--with an appropriate focus on donors--into actionable knowledge. The result--A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

Language:EnglishPublisher:WileyISBN-13:9780470165577ISBN-10:047016557XUPC:9780470165577Book Category:Business & EconomicsBook Subcategory:Nonprofit Organizations & CharitiesSize:9.07 x 6.46 x 0.94 inchesWeight:1.0803Product ID:SCS8SKMJCH

Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.


Publisher: Wiley

Contributor(s)

Joshua M. Birkholz

Author

Joshua M. Birkholz

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