Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage - Paperback
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Language:EnglishPublisher:Sage Publications, IncISBN-13:9780761929086ISBN-10:761929088UPC:9780761929086Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic PlanningSize:8.94 x 6.14 x 0.63 inchesWeight:0.9105Product ID:SCY9A47H5J
Author of the bestselling text Supply Chain Management, John T. Mentzer′s companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points...
Language:EnglishPublisher:Sage Publications, IncISBN-13:9780761929086ISBN-10:761929088UPC:9780761929086Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic PlanningSize:8.94 x 6.14 x 0.63 inchesWeight:0.9105Product ID:SCY9A47H5J
Mentzer, John T.: -
Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial...
Publisher: Sage Publications, Inc
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