Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers - Paperback
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Availability:In StockContributor:J. David LichtenthalSeries:Best Business Books Foundation Series in Business MarketingTheme:Sex & Gender/Feminine, Topical/Health & FitnessPublish date:1/8/2004Pages:318
Languages:EnglishPublisher:RoutledgeISBN-13:9780789001320ISBN-10:0789001322UPC:9780789001320Book Category:Psychology, Health & Fitness, Social ScienceBook Subcategory:Human Sexuality, Women's Health, Abortion & Birth ControlSize:8.32 x 6.08 x 0.82 inchesWeight:0.481Product ID:SCJ7YQKKPQ
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating
Languages:EnglishPublisher:RoutledgeISBN-13:9780789001320ISBN-10:0789001322UPC:9780789001320Book Category:Psychology, Health & Fitness, Social ScienceBook Subcategory:Human Sexuality, Women's Health, Abortion & Birth ControlSize:8.32 x 6.08 x 0.82 inchesWeight:0.481Product ID:SCJ7YQKKPQ
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