From Relevant to Impact: Building Durable Chambers of Commerce for an Era of Relentless Change - Paperback
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Many local chambers of commerce prioritize relevance above all else, but being visible isn't the same as making a difference.
To truly thrive today, modern chambers must aim for a higher goal: impact.
From Relevant to Impact makes the case that impact - not relevance - is the key to strengthening your chamber, delivering real value to members, and becoming a vital force for local growth. It reveals the barriers holding chambers back and shows leaders how to move beyond the pursuit of visibility to create meaningful, measurable results in their communities.
Read this book to:
- Shift your leadership mindset from chasing relevance to driving real impact in your community
- Identify the Four Critical Challenges facing local chambers - and take practical steps to overcome them
- Master the math behind membership growth so you can forecast with confidence
- Plan more effectively and make smarter, data-informed decisions for your chamber
- Build a stronger, more resilient organization that delivers lasting value to members and the community
Matt Appenzeller is the President and CEO of the Southern Ohio Chamber Alliance, an alliance of 130 chambers of commerce. He led the creation of the Preble County Development Partnership for workforce and economic development and was named Preble County Community Leader of the Year in 2012.
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