From an Idea to Nike: How Marketing Made Nike a Global Success - Paperback
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Availability:In StockContributor:Lowey Bundy Sichol, C. S. Jennings (Illustrator)Series:From an Idea toAudience:Ages 9-12Publish date:2019-02-12Pages:128
Language:EnglishPublisher:Clarion BooksISBN-13:9781328453631ISBN-10:1328453634UPC:9781328453631Book Category:Juvenile NonfictionBook Subcategory:Business & Economics, Clothing & Dress, Sports & RecreationBook Topic:Track & FieldSize:7.40 x 5.20 x 0.40 inchesWeight:0.3505Product ID:SC55ST5BXN
From an Idea to Nike: How Marketing Made Nike a Global Success
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many...Series: From an Idea to
Audience: Ages 9-12
Language:EnglishPublisher:Clarion BooksISBN-13:9781328453631ISBN-10:1328453634UPC:9781328453631Book Category:Juvenile NonfictionBook Subcategory:Business & Economics, Clothing & Dress, Sports & RecreationBook Topic:Track & FieldSize:7.40 x 5.20 x 0.40 inchesWeight:0.3505Product ID:SC55ST5BXN
Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com
Publisher: Clarion Books
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