From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names - Paperback
by Evan Morris
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Language:EnglishPublisher:Touchstone BooksISBN-13:9780743257978ISBN-10:743257979UPC:9780743257978Book Category:Social Science, ReferenceBook Subcategory:Popular CultureSize:7.04 x 5.04 x 0.50 inchesWeight:0.3197Product ID:SCZRMRE8BP
From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
Ever wondered what the Ms in M&Ms stand for?
If Scotch tape was invented in Scotland?
Why a cereal that contains neither grapes nor nuts is called Grape Nuts?
Who thought Gap was a good name for a clothing store?
From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food,...
If Scotch tape was invented in Scotland?
Why a cereal that contains neither grapes nor nuts is called Grape Nuts?
Who thought Gap was a good name for a clothing store?
From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food,...
Language:EnglishPublisher:Touchstone BooksISBN-13:9780743257978ISBN-10:743257979UPC:9780743257978Book Category:Social Science, ReferenceBook Subcategory:Popular CultureSize:7.04 x 5.04 x 0.50 inchesWeight:0.3197Product ID:SCZRMRE8BP
Evan Morris is the author of the syndicated newspaper column (and award-winning Web site) The Word Detective (www.word-detective.com). His previous books include The Book Lover's Guide to the Internet, The Word Detective, and the forthcoming Makin' Whoopee. He lives in Millersport, Ohio. Morris died at age 67 after a two-year battle with cancer.
Publisher: Touchstone Books
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