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Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust

Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust - Hardcover

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Availability:In StockContributor:Todd CaponiPublish date:1/27/2026Pages:240
Language:EnglishPublisher:Matt Holt BooksISBN-13:9781637748404ISBN-10:163774840XUPC:9781637748404Book Category:Business & EconomicsBook Subcategory:Negotiating, Sales & Selling, Business EtiquetteSize:9.14 x 5.99 x 0.95 inchesWeight:0.8003Product ID:SCPFD342KK

Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust

A simple framework applicable in every common business-to-business sales scenario for building trust and leaving negotiating anxiety behind.

Have you ever felt like learning to negotiate requires a different personality than that required to sell?

Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says "yes" and it's time to negotiate,...
Language:EnglishPublisher:Matt Holt BooksISBN-13:9781637748404ISBN-10:163774840XUPC:9781637748404Book Category:Business & EconomicsBook Subcategory:Negotiating, Sales & Selling, Business EtiquetteSize:9.14 x 5.99 x 0.95 inchesWeight:0.8003Product ID:SCPFD342KK
Todd Caponi, CSP(R), is the author of two award-winning books, The Transparency Sale and The Transparent Sales Leader. Todd is a multi-time C-level sales leader, a behavioral science and sales history nerd, and has led through two companies with successful exits. He now speaks to and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their...
Publisher: Matt Holt Books

Contributor(s)

Todd Caponi

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