For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - Paperback
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Language:EnglishPublisher:PublicAffairsISBN-13:9781541700970ISBN-10:154170097XUPC:9781541700970Book Category:Business & Economics, PsychologyBook Subcategory:Marketing, Social Psychology, Decision Making & Problem SolvingSize:8.20 x 5.50 x 0.90 inchesWeight:0.6504Product ID:SC3X5XWBSR
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
In "an elegantly friendly writing style" (Wall Street Journal), the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
Winner of the Thinkers50's Radar AwardA Porchlight Business Book Award winner
NABJ Outstanding Book Award
Longlisted for the Non-Obvious Book Awards
Longlisted for BookPal's 2023 OWL Awards
One of...
Language:EnglishPublisher:PublicAffairsISBN-13:9781541700970ISBN-10:154170097XUPC:9781541700970Book Category:Business & Economics, PsychologyBook Subcategory:Marketing, Social Psychology, Decision Making & Problem SolvingSize:8.20 x 5.50 x 0.90 inchesWeight:0.6504Product ID:SC3X5XWBSR
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. He is a recipient of Advertising Age's 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most...
Publisher: PublicAffairs
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