Follow The Story: The Foundation of Every Great Attraction - Paperback
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Availability:In StockContributor:Philip L. Hernandez, Ted Dougherty, Doug SchaeferPublish date:2019-07-03Pages:62
Languages:EnglishPublisher:Philip HernandezISBN-13:9781733273305ISBN-10:1733273301UPC:9781733273305Book Category:Performing ArtsBook Subcategory:StorytellingSize:7.99 x 5.00 x 0.15 inchesWeight:0.17Product ID:SC644RE0QX
An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.
Languages:EnglishPublisher:Philip HernandezISBN-13:9781733273305ISBN-10:1733273301UPC:9781733273305Book Category:Performing ArtsBook Subcategory:StorytellingSize:7.99 x 5.00 x 0.15 inchesWeight:0.17Product ID:SC644RE0QX
Publisher: Philip Hernandez
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