Surprise Castle
/Books/Business/Management
Focus

Focus - Paperback

by Al Ries
$12.99
$17.99
-28%
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Al RiesSeries:Collins Business EssentialsPublish date:2024-04-17Pages:320
Language:EnglishPublisher:Harperbusiness EssentialsISBN-13:9780060799908ISBN-10:60799900UPC:9780060799908Book Category:Business & EconomicsBook Subcategory:Marketing, Management, InternationalBook Topic:Research, MarketingSize:8.00 x 5.40 x 0.90 inchesWeight:0.6504Product ID:SC4T11RGB6

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Language:EnglishPublisher:Harperbusiness EssentialsISBN-13:9780060799908ISBN-10:60799900UPC:9780060799908Book Category:Business & EconomicsBook Subcategory:Marketing, Management, InternationalBook Topic:Research, MarketingSize:8.00 x 5.40 x 0.90 inchesWeight:0.6504Product ID:SC4T11RGB6
Ries, Al: -

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Publisher: Harperbusiness Essentials

Contributor(s)

Al Ries

Author

Al Ries

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All