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Eye Tracking the User Experience: A Practical Guide to Research

Eye Tracking the User Experience: A Practical Guide to Research - Paperback

by Aga Bojko
$54.99
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Availability:In StockContributor:Aga BojkoPublish date:2013-11-15Pages:320
Language:EnglishPublisher:Rosenfeld MediaISBN-13:9781933820101ISBN-10:1933820101UPC:9781933820101Book Category:ComputersBook Subcategory:Internet, Design, Graphics & Media, Interactive & MultimediaBook Topic:Web DesignSize:8.90 x 6.00 x 1.00 inchesWeight:1.3514Product ID:SCRT3M6RQ0

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.


Language:EnglishPublisher:Rosenfeld MediaISBN-13:9781933820101ISBN-10:1933820101UPC:9781933820101Book Category:ComputersBook Subcategory:Internet, Design, Graphics & Media, Interactive & MultimediaBook Topic:Web DesignSize:8.90 x 6.00 x 1.00 inchesWeight:1.3514Product ID:SCRT3M6RQ0
Publisher: Rosenfeld Media

Contributor(s)

Aga Bojko

Author

Aga Bojko

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