Explaining Consumer Choice - Hardcover
by G. Foxall
$54.99
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 54 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781403998620ISBN-10:1403998620UPC:9781403998620Book Category:Business & EconomicsBook Subcategory:Marketing, ManagementSize:8.66 x 5.79 x 0.80 inchesWeight:0.463Product ID:SC9PDP70FA
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781403998620ISBN-10:1403998620UPC:9781403998620Book Category:Business & EconomicsBook Subcategory:Marketing, ManagementSize:8.66 x 5.79 x 0.80 inchesWeight:0.463Product ID:SC9PDP70FA
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
Publisher: Palgrave MacMillan
Edition
2007 Edition
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.