Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method - Hardcover
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Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781787437821ISBN-10:1787437825UPC:9781787437821Book Category:Business & EconomicsBook Subcategory:Marketing, International, Sales & SellingBook Topic:MarketingSize:9.00 x 6.30 x 1.10 inchesWeight:1.4506Product ID:SCWBEVRR4T
Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781787437821ISBN-10:1787437825UPC:9781787437821Book Category:Business & EconomicsBook Subcategory:Marketing, International, Sales & SellingBook Topic:MarketingSize:9.00 x 6.30 x 1.10 inchesWeight:1.4506Product ID:SCWBEVRR4T
Pete Canalichio is a brand expansion and licensing strategist with over 25 years of business experience. Having worked in brand licensing for close to 20 years, he is considered an expert on the subject and is repeatedly asked to speak at branding and licensing conferences and leading business schools globally.
Before starting his business career, Pete attended the U.S. Naval Academy where he...
Before starting his business career, Pete attended the U.S. Naval Academy where he...
Publisher: Emerald Publishing Limited
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