Surprise Castle
/Books/Business/Entrepreneurship/Small Business
Exhibit Smarter: A Step-by-Step Guide to Trade Show Success

Exhibit Smarter: A Step-by-Step Guide to Trade Show Success - Paperback

by Robyn Davis
$20.99
$27.95
-25%
Quantity
01

Pay over time for orders over $35.00 with

Offers & Perks

Earn 20 points with this purchase

Added to your rewards balance after checkout.

100 points welcome bonus

Create an account and start with extra points.

Join now
How rewards workSign in
Availability:In StockContributor:Robyn DavisSeries:Trade Shows SimplifiedPublish date:9/29/2026Pages:364
Languages:EnglishPublisher:Astro Bunny PressISBN-13:9798996144006UPC:9798996144006Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Marketing, Strategic PlanningSize:9.00 x 6.00 x 0.81 inchesWeight:0.486Product ID:SC41C7FRBK

Exhibiting at a trade show may seem overwhelming and expensive, especially if you've never done it before... but, it's also one of the most effective opportunities for startups, small businesses, and corporate marketers to build thriving companies!

There's at least one trade show for every industry and showing up now (in this post-pandemic, AI-prevalent era) is more important than ever. When you invest tens or hundreds of thousands of dollars into a single trade show, you'll want to see returns: launching new products, generating leads, strengthening relationships, and more are all possible with the right strategic efforts. But, do you know where to start?

Award-winning speaker, trainer, and consultant, Robyn Davis, CPTD, CEM, has worked with some of the largest trade shows in North America to empower their exhibitors. Whether you're new to exhibiting or just want to make sure you aren't overlooking anything important, Exhibit Smarter is your roadmap to success and confidence.

Specifically, you will learn:

  • The most common (avoidable) mistakes new exhibitors make because they don't know what they don't know
  • Proven frameworks, like Robyn's Five Essential Steps to Exhibiting SuccessTM and Strategic Exhibiting TimelineTM
  • Simple action steps for key exhibiting components, including booth design, pre-show marketing, staff selection and training, post-show follow up, evaluation, and more
  • Inspiration and practical advice for incorporating future-focused initiatives, like sustainability and partnering

If you want to grow your business through trade shows, conferences, and in-person events, this book is for you. Visit ExhibitSmarter.com to claim bonus resources with every pre-order!

Languages:EnglishPublisher:Astro Bunny PressISBN-13:9798996144006UPC:9798996144006Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Marketing, Strategic PlanningSize:9.00 x 6.00 x 0.81 inchesWeight:0.486Product ID:SC41C7FRBK
Davis, Robyn: - After nearly 17 years of advising exhibitors at some of the biggest trade shows in the country, including the SHOT Show, CONEXPO-CON/AGG, IMTS, and others, Robyn Davis, CPTD, CEM knows what really works at trade shows. Robyn has facilitated sessions at industry events, like ExhibitorLIVE and Expo! Expo!, and been quoted in reputable publications, like Trade Show Executive magazine and Event Marketer magazine. She has been honored to receive recognition, including the Pacesetter Award (EIC), Smart Women in Meetings: Stellar Performer Award (Smart Meetings), and the Distinguished Service Award (IAEE), to name a few. Robyn's certifications are in talent development (training) and exhibition management; she earned her degree in Aerospace Engineering.
Publisher: Astro Bunny Press

Contributor(s)

Robyn Davis

Author

Robyn Davis

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.