Everything We Knew About Business in the Middle East Was a Lie - Paperback
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For decades, leaders in the Middle East have operated under the illusion that imported business frameworks, global best practices, and Western success formulas are the universal key to growth. But what if everything we knew about business in this region-was a lie?
In this bold and refreshingly honest field guide, Amro Rashad pulls back the curtain on the real dynamics that shape organizations in the Arab world. Drawing from over 30 years in HR leadership and transformation roles, he offers a hard-hitting, insider's view of the cultural codes, silent assumptions, and leadership dysfunctions that rarely get discussed.
Through a series of sharp insights, provocative reflections, and field-tested strategies, this book redefines what it means to lead in complexity-and how to build organizations that are not just efficient, but deeply human.
Whether you're a CEO, HR leader, strategist, or simply someone who believes that true transformation begins with unlearning, this book is your call to rethink, realign, and reinvent the way business is done in the Middle East.
This is not a corporate handbook. It's a wake-up call.
Amro Rashad is a transformation strategist, leadership advisor, and now, published author. With over three decades of experience in HR leadership across the Middle East and Africa, he has served at the helm of culture and change in some of the region's most dynamic organizations.
Through his consulting firm, CatalystIQ Consult, Amro helps companies unlock clarity, purpose, and performance by aligning people and strategy. His work goes beyond systems and structures-it is rooted in human insight, cultural fluency, and a relentless belief that true transformation begins within.
As an author, Amro brings the same honesty and clarity to the page.
His first book, Everything We Knew About Business in the Middle East Was a Lie, exposes the myths that have long shaped leadership in the region.
His second, I Knew These People, is a reflective and deeply personal collection of stories about the people who quietly shape our lives.
Whether advising C-suite leaders or writing in silence, Amro's voice is one of authenticity, empathy, and bold questioning.
He lives in Cairo, Egypt, where he writes, consults, and occasionally disappears into conversations with strangers who become stories.
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