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Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations - Paperback

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Availability:In StockContributor:Derek MoscatoPublish date:2023-12-15Pages:256
Language:EnglishPublisher:Rlpg/GalleysISBN-13:9781538152294ISBN-10:1538152290UPC:9781538152294Book Category:Business & Economics, Language Arts & Disciplines, Social ScienceBook Subcategory:Public Relations, Communication Studies, Activism & Social JusticeSize:9.00 x 6.00 x 0.49 inchesWeight:0.7011Product ID:SCPY0WTEJ2

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Language:EnglishPublisher:Rlpg/GalleysISBN-13:9781538152294ISBN-10:1538152290UPC:9781538152294Book Category:Business & Economics, Language Arts & Disciplines, Social ScienceBook Subcategory:Public Relations, Communication Studies, Activism & Social JusticeSize:9.00 x 6.00 x 0.49 inchesWeight:0.7011Product ID:SCPY0WTEJ2

Derek Moscato is associate professor in journalism and public relations at Western Washington University. He is a research fellow with the Border Policy Research Institute and the Page Center for Integrity in Public Communication. Moscato's research exists at the confluence of global media, ecology, and persuasion. He teaches classes in journalism, writing, public relations, and public diplomacy. These include environmental public relations, public diplomacy and nation branding, feature writing, Arctic media and diplomacy, and the Salish Sea Community Seminar.


Publisher: Rlpg/Galleys

Contributor(s)

Derek Moscato

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