Entrepreneurship for Everyone: A Student Textbook - Paperback
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Languages:EnglishPublisher:Sage Publications Ltd.ISBN-13:9781412947763ISBN-10:1412947766UPC:9781412947763Book Category:Business & EconomicsBook Subcategory:Small BusinessSize:9.20 x 7.20 x 0.60 inchesWeight:1.0119Product ID:SC5ND9M7YW
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
Languages:EnglishPublisher:Sage Publications Ltd.ISBN-13:9781412947763ISBN-10:1412947766UPC:9781412947763Book Category:Business & EconomicsBook Subcategory:Small BusinessSize:9.20 x 7.20 x 0.60 inchesWeight:1.0119Product ID:SC5ND9M7YW
Publisher: Sage Publications Ltd.
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