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Entrepreneurship and Innovation During Austerity: Surviving Beyond the Great Recession

Entrepreneurship and Innovation During Austerity: Surviving Beyond the Great Recession - Hardcover

by I. Chaston
$54.99
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Availability:In StockContributor:I. ChastonTheme:Aspects (Academic)/Business AspectsPublish date:7/30/2013Pages:266
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781137324429ISBN-10:1137324422UPC:9781137324429Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Management, Strategic PlanningSize:8.60 x 5.60 x 0.70 inchesWeight:0.431Product ID:SCVAZ6B48T
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781137324429ISBN-10:1137324422UPC:9781137324429Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Management, Strategic PlanningSize:8.60 x 5.60 x 0.70 inchesWeight:0.431Product ID:SCVAZ6B48T

Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.


Publisher: Palgrave MacMillan

Edition

2013 Edition

Contributor(s)

I. Chaston

Author

I. Chaston

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