Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities - Hardcover
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Availability:In StockContributor:Hans Ruediger Kaufmann, Agapi ManariotiPublish date:5/17/2017Pages:240
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781683180128ISBN-10:1683180127UPC:9781683180128Book Category:Business & EconomicsBook Subcategory:Industries, E-Commerce, MarketingBook Topic:Retailing, Digital MarketingSize:10.00 x 7.00 x 0.56 inchesWeight:0.636Product ID:SC77M0167M
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781683180128ISBN-10:1683180127UPC:9781683180128Book Category:Business & EconomicsBook Subcategory:Industries, E-Commerce, MarketingBook Topic:Retailing, Digital MarketingSize:10.00 x 7.00 x 0.56 inchesWeight:0.636Product ID:SC77M0167M
Publisher: Business Science Reference
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