Emotion by Design: Creative Leadership Lessons from a Life at Nike - Hardcover
by Greg Hoffman
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Language:EnglishPublisher:TwelveISBN-13:9781538705599ISBN-10:1538705591UPC:9781538705599Book Category:Business & EconomicsBook Subcategory:Marketing, Decision Making & Problem Solving, LeadershipSize:9.30 x 6.20 x 1.20 inchesWeight:1.0516Product ID:SCRD0FZZCX
Emotion by Design: Creative Leadership Lessons from a Life at Nike
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for...
Language:EnglishPublisher:TwelveISBN-13:9781538705599ISBN-10:1538705591UPC:9781538705599Book Category:Business & EconomicsBook Subcategory:Marketing, Decision Making & Problem Solving, LeadershipSize:9.30 x 6.20 x 1.20 inchesWeight:1.0516Product ID:SCRD0FZZCX
Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
Publisher: Twelve
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