
Elevating the School Library: Building Positive Perceptions Through Brand Behavior - Paperback
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Elevating the School Library: Building Positive Perceptions Through Brand Behavior
Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complet...
Susan D. Ballard A former Director of Library, Media and Technology, Susan guided her district to AASL National School Library of the Year Award recognition. She has served as an adjunct professor and lecturer in various school librarian preparation programs, published numerous articles in professional and scholarly journals and edited and contributed to several books. A Past-President of AASL,...
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