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Ecommerce Reimagined: Retail and Ecommerce in China

Ecommerce Reimagined: Retail and Ecommerce in China - Hardcover

by Sharon Gai
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Availability:In StockContributor:Sharon GaiPublish date:2022-03-29Pages:172
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9789811900020ISBN-10:9811900027UPC:9789811900020Book Category:Business & EconomicsBook Subcategory:E-Commerce, Entrepreneurship, EconomicsBook Topic:Online Trading, ComparativeSize:8.27 x 5.83 x 0.50 inchesWeight:0.84Product ID:SCWQPF5QS8

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Language:EnglishPublisher:Palgrave MacMillanISBN-13:9789811900020ISBN-10:9811900027UPC:9789811900020Book Category:Business & EconomicsBook Subcategory:E-Commerce, Entrepreneurship, EconomicsBook Topic:Online Trading, ComparativeSize:8.27 x 5.83 x 0.50 inchesWeight:0.84Product ID:SCWQPF5QS8

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.


Publisher: Palgrave MacMillan

Edition

2022 Edition

Contributor(s)

Sharon Gai

Author

Sharon Gai

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