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Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition

Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition - Paperback

by Jim Novo
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Availability:In StockContributor:Jim NovoPublish date:2004-06-18Pages:356
Language:EnglishPublisher:Booklocker.comISBN-13:9781591135197ISBN-10:1591135192UPC:9781591135197Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:8.50 x 5.50 x 0.79 inchesWeight:0.9899Product ID:SCDM4BXWZF
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
Language:EnglishPublisher:Booklocker.comISBN-13:9781591135197ISBN-10:1591135192UPC:9781591135197Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:8.50 x 5.50 x 0.79 inchesWeight:0.9899Product ID:SCDM4BXWZF
Publisher: Booklocker.com

Edition

3rd Edition

Contributor(s)

Jim Novo

Author

Jim Novo

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