Do Purpose New Edition: Why Brands with a Purpose Do Better and Matter More. - Paperback
by David Hieatt
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Language:EnglishPublisher:Do Book Co.ISBN-13:9781914168505ISBN-10:191416850XUPC:9781914168505Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Leadership, MarketingSize:7.00 x 4.70 x 0.80 inchesWeight:0.5512Product ID:SCTNMFN71K
Do Purpose New Edition: Why Brands with a Purpose Do Better and Matter More.
"Brands with purpose aren't accidental; they're meticulously crafted." - Sophie Bambuck, Chief Marketing Officer, The North Face
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose....Series: Do Books #7
Language:EnglishPublisher:Do Book Co.ISBN-13:9781914168505ISBN-10:191416850XUPC:9781914168505Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Leadership, MarketingSize:7.00 x 4.70 x 0.80 inchesWeight:0.5512Product ID:SCTNMFN71K
David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built streetwear brand howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world by The Guardian. He started Hiut Denim in his hometown of Cardigan in west Wales. A town...
Publisher: Do Book Co.
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2nd Edition
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