Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit - Paperback
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Availability:In StockContributor:Anne Bahr ThompsonAudience:Young AdultPublish date:2024-07-02Pages:304
Language:EnglishPublisher:AmacomISBN-13:9781400245673ISBN-10:1400245672UPC:9781400245673Book Category:Business & EconomicsBook Subcategory:Business Ethics, Marketing, Consumer BehaviorSize:8.90 x 5.98 x 0.94 inchesWeight:0.7011Product ID:SCE3XEY0XH
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success.
Do Good documents the sea of change that...
Audience: Young Adult
Language:EnglishPublisher:AmacomISBN-13:9781400245673ISBN-10:1400245672UPC:9781400245673Book Category:Business & EconomicsBook Subcategory:Business Ethics, Marketing, Consumer BehaviorSize:8.90 x 5.98 x 0.94 inchesWeight:0.7011Product ID:SCE3XEY0XH
ANNE BAHR THOMPSON is founder of the brand consultancy Onesixtyfourth and former executive director of strategy and planning at Interbrand. She has been featured in the Financial Times, The New York Times, and on Fox Business and MarketWatch Radio.
Publisher: Amacom
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