Direct Selling: A Global and Social Business Model - Paperback
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Availability:In StockContributor:Sara L. Cochran, Anne T. Coughlan, Victoria L. CrittendenPublish date:9/14/2021Pages:174
Language:EnglishPublisher:Business Expert PressISBN-13:9781637421130ISBN-10:1637421133UPC:9781637421130Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Entrepreneurship, Advertising & PromotionBook Topic:ManagementSize:9.00 x 6.00 x 0.37 inchesWeight:0.5313Product ID:SC5H7VBHS3
Direct Selling: A Global and Social Business Model
The Power of Direct Selling.
Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this - direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company's product, is at the heart of direct selling and...
Language:EnglishPublisher:Business Expert PressISBN-13:9781637421130ISBN-10:1637421133UPC:9781637421130Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Entrepreneurship, Advertising & PromotionBook Topic:ManagementSize:9.00 x 6.00 x 0.37 inchesWeight:0.5313Product ID:SC5H7VBHS3
Cochran, Sara L.: - Sara Cochran is the clinical assistant professor of management and entrepreneurship, Kelley School of Business, Indiana UniversityCoughlan, Anne T.: - Anne Coughlan, Polk Bros. Chair in Retailing and Professor of Marketing, Emerita, Kellogg School of Management, Northwestern UniversityCrittenden, Victoria L.: - Vicky Crittenden, Professor of Marketing, Babson College
Publisher: Business Expert Press
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