Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising - Paperback
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Availability:In StockContributor:Regina Luttrell, Susan Emerick, Adrienne WallacePublish date:2021-03-16Pages:272
Language:EnglishPublisher:Oxford University PressISBN-13:9780190925390ISBN-10:190925396UPC:9780190925390Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Communication Studies, IndustriesBook Topic:RetailingSize:9.28 x 6.21 x 0.61 inchesWeight:0.56Product ID:SCW2Z2H1MW
Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field...
Language:EnglishPublisher:Oxford University PressISBN-13:9780190925390ISBN-10:190925396UPC:9780190925390Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Communication Studies, IndustriesBook Topic:RetailingSize:9.28 x 6.21 x 0.61 inchesWeight:0.56Product ID:SCW2Z2H1MW
REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media. SUSAN F. EMERICK is a globally recognized business and marketing innovator, building online brands for organizations around the world....
Publisher: Oxford University Press
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