Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World - Paperback
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Availability:In StockContributor:Chuck Hemann, Ken BurbarySeries:Que Biz-TechPublish date:2018-05-09Pages:272
Language:EnglishPublisher:QueISBN-13:9780789759603ISBN-10:789759608UPC:9780789759603Book Category:Business & EconomicsBook Subcategory:E-Commerce, International, IndustriesBook Topic:Digital Marketing, Marketing, RetailingSize:9.00 x 6.00 x 0.50 inchesWeight:0.8003Product ID:SCR3BCM8JH
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you...
Series: Que Biz-Tech
Language:EnglishPublisher:QueISBN-13:9780789759603ISBN-10:789759608UPC:9780789759603Book Category:Business & EconomicsBook Subcategory:E-Commerce, International, IndustriesBook Topic:Digital Marketing, Marketing, RetailingSize:9.00 x 6.00 x 0.50 inchesWeight:0.8003Product ID:SCR3BCM8JH
Chuck Hemann, Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon. Ken Burbary, Consultant and...
Publisher: Que
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2nd Edition
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