Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions - Paperback
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This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn't specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses four main points:
- the discoverability of museums through digital content;
- the usability of the digital spaces for audience users; and
- how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.
Georgina Brooke is a Content Strategist at One Further. Since 2021, she has worked for clients such as MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens. She began her career working under Sarah Winters during the first iteration of gov.uk as part of the developing Government Digital Service.
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