Digital and Cultural Influences on Media Narratives and Storytelling - Hardcover

In this digital age, media narratives and storytelling have shaped the connection between technology and culture. Digital platforms have not only transformed how stories are created and consumed, but who gets to tell these stories. Traditions and cultural identities continue to influence narrative structures, themes, and reception across a diverse audience. Digital innovation and cultural expression are redefining storytelling, challenging conventional media paradigms, and giving rise to new forms of participatory and transmedia narratives that reflect the evolving global landscape. Digital and Cultural Influences on Media Narratives and Storytelling explores the development and cultural influence of digital storytelling. This book examines storytelling in the context of different fields, structures, and formats with examples. Covering topics such as consumer behavior, digital games, and transmedia, this book is an excellent resource for marketing professionals, researchers, academicians, librarians, sociologists, educators, and more.