Dietrich Mateschitz: Wings for People and Ideas: Red Bull and Viktor Frankl's Search for Meaning - Hardcover
Out of Stock
This product is currently out of stock. Enter your email address below to be notified once the product is back in stock
From the outside, logotherapy and Red Bull seem to have little in common.
Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
Contributor(s)
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.