Design Thinking Methodology Book - Paperback
by Emrah Yayici
$9.99
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Languages:EnglishPublisher:Emrah YayiciISBN-13:9786058603752ISBN-10:6058603757UPC:9786058603752Book Category:Business & EconomicsBook Subcategory:ConsultingSize:9.61 x 6.69 x 0.25 inchesWeight:0.44Product ID:SCM9BS9SJ9
This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
It includes easily applicable design thinking techniques, such as
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
It also describes how to apply design thinking and lean and agile methodologies together.
- products;
- technologies;
- services;
- business models;
- marketing ideas;
- processes;
- spaces; and
- solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as
- HMW questions,
- personas,
- mind mapping,
- empathy mapping,
- affinity diagram,
- value-proposition canvas,
- storyboard,
- cause-and-effect diagram,
- brainstorming,
- brain dumps,
- reverse brainstorming,
- benchmarking,
- journey map, and
- prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
- project managers and IT specialists,
- innovation teams,
- marketing professionals and brand managers,
- product managers,
- designers,
- consultants,
- strategic planning experts,
- C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
- creativity,
- thinking out of the box,
- empathy,
- visual thinking,
- observation,
- asking the right questions, and
- pattern recognition.
It also describes how to apply design thinking and lean and agile methodologies together.
Languages:EnglishPublisher:Emrah YayiciISBN-13:9786058603752ISBN-10:6058603757UPC:9786058603752Book Category:Business & EconomicsBook Subcategory:ConsultingSize:9.61 x 6.69 x 0.25 inchesWeight:0.44Product ID:SCM9BS9SJ9
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