Design Thinking for Strategic Innovation - Hardcover
by Idris Mootee
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Languages:EnglishPublisher:WileyISBN-13:9781118620120ISBN-10:1118620127UPC:9781118620120Book Category:Business & EconomicsSize:8.40 x 8.12 x 0.68 inchesWeight:1.4903Product ID:SCZG2D3K3Q
Languages:EnglishPublisher:WileyISBN-13:9781118620120ISBN-10:1118620127UPC:9781118620120Book Category:Business & EconomicsSize:8.40 x 8.12 x 0.68 inchesWeight:1.4903Product ID:SCZG2D3K3Q
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.
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