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Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation - Hardcover

by Idris Mootee
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Availability:In StockContributor:Idris MooteePublish date:2013-08-12Pages:224
Language:EnglishPublisher:WileyISBN-13:9781118620120ISBN-10:1118620127UPC:9781118620120Book Category:Business & EconomicsSize:8.40 x 8.12 x 0.68 inchesWeight:1.4903Product ID:SCZG2D3K3Q
Language:EnglishPublisher:WileyISBN-13:9781118620120ISBN-10:1118620127UPC:9781118620120Book Category:Business & EconomicsSize:8.40 x 8.12 x 0.68 inchesWeight:1.4903Product ID:SCZG2D3K3Q

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.


Publisher: Wiley

Contributor(s)

Idris Mootee

Author

Idris Mootee

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