Design for How People Think: Using Brain Science to Build Better Products
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
What You'll Learn
- Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
- Find out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes
- Learn how to immediately apply what you've learned to improve your products and services
- Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
Practical Cognitive Design Framework
This book bridges the gap between cognitive psychology and practical design implementation. The six minds framework provides a systematic approach to understanding how different brain regions contribute to user perception and decision-making. Whether you're designing digital interfaces, physical products, or service experiences, this methodology helps you align your solutions with how people actually think and process information.
For Teams Without Psychology Training
No specialized background required. The contextual interview techniques presented can be conducted by any team member, making psychological insights accessible across your organization. Apply cognitive science principles immediately to improve existing products and inform new development.
