Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers? - Hardcover
by Arjun Sen
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Language:EnglishPublisher:iUniverseISBN-13:9781532005244ISBN-10:1532005245UPC:9781532005244Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Operations ResearchSize:9.00 x 6.00 x 0.63 inchesWeight:1.0516Product ID:SCP8ZPZPN7
Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers?
In Arjun Sen's most recent book, Customer Karma, "Why stop at a one-night stand when you can have a lifetime relationship with your customer", he uncovers the blind spots of many well intentioned companies in the customer dating game. Arjun draws upon his broad experience in marketing, branding, and customer relationships to offer impactful customer-centered insights for business professionals of...
Language:EnglishPublisher:iUniverseISBN-13:9781532005244ISBN-10:1532005245UPC:9781532005244Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Operations ResearchSize:9.00 x 6.00 x 0.63 inchesWeight:1.0516Product ID:SCP8ZPZPN7
Arjun Sen: - Arjun Sen is president and founder of ZenMango(R), a marketing consulting firm that works with restaurants, retail, nonprofits, academic institutions, golf pros, and other guest-experience-driven industries. Previously, Sen led a prestigious corporate career, holding senior executive positions in several Fortune 500 companies. His primary focus is to assist brands to understand their...
Publisher: iUniverse
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