Customer-Centric Innovation in Finance: Leveraging Human Insights to Drive Product Innovation in the Digital Age - Paperback
Pay over time for orders over $35.00 with
Customer-Centric Innovation in Finance: Leveraging Human Insights to Drive Product Innovation in the Digital Age
The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers.
Customer-Centric Innovation in Finance helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what...
Erin B Taylor is the Managing Director of Finthropology based in The Hague, the Netherlands. She specializes in how people's financial behaviour is changing along with innovation in financial services.
Anette Brol?s is the Director of Finthropology based near Odense, Denmark. She is an experienced fintech leader working on strategic innovation, partnerships, open banking and digital...Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.