Culture and Positioning as Determinants of Strategy: Personality and the Business Organization - Paperback
by Tony Ellson
$108.99
$109.99
-1%Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 108 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349513437ISBN-10:1349513431UPC:9781349513437Book Category:Business & EconomicsBook Subcategory:Workplace Culture, Marketing, Organizational BehaviorSize:8.50 x 5.50 x 0.65 inchesWeight:0.368Product ID:SCF3T7HBB9
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349513437ISBN-10:1349513431UPC:9781349513437Book Category:Business & EconomicsBook Subcategory:Workplace Culture, Marketing, Organizational BehaviorSize:8.50 x 5.50 x 0.65 inchesWeight:0.368Product ID:SCF3T7HBB9
TONY ELLSON is a lecturer in marketing and strategy at Cardiff Business School of Cardiff University. As a professional manager and industrial consultant holding executive board positions in European and UK companies over the past thirty years, he has extensive strategic and operational marketing experience. He strongly endorses an active partnership between academic scholars and practicing managers to achieve resonance between practice, research and theory.
Publisher: Palgrave MacMillan
Edition
2004 Edition
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.