Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda - Paperback
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Language:EnglishPublisher:AntiquariusISBN-13:9781667306599ISBN-10:1667306596UPC:9781667306599Book Category:Business & Economics, Political ScienceBook Subcategory:Public Relations, PropagandaSize:9.00 x 6.00 x 0.30 inchesWeight:0.4299Product ID:SCYNTETA8Q
Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda
The Original Blueprint for Modern Propaganda
First published in 1923, Crystallizing Public Opinion by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.
Inside this classic you'll discover:
How public opinion is...
Language:EnglishPublisher:AntiquariusISBN-13:9781667306599ISBN-10:1667306596UPC:9781667306599Book Category:Business & Economics, Political ScienceBook Subcategory:Public Relations, PropagandaSize:9.00 x 6.00 x 0.30 inchesWeight:0.4299Product ID:SCYNTETA8Q
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