
Crisis, Issues and Reputation Management - Paperback
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Availability:In StockContributor:Andrew GriffinSeries:PR in PracticePublish date:2014-04-29Pages:280
Language:EnglishPublisher:Kogan PageISBN-13:9780749469924ISBN-10:749469927UPC:9780749469924Book Category:Business & EconomicsBook Subcategory:Public Relations, Management, Decision Making & Problem SolvingSize:9.21 x 6.14 x 0.59 inchesWeight:0.8818Product ID:SCHXBBRBF0
Crisis, Issues and Reputation Management
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.
Whether it is an...Series: PR in Practice
Language:EnglishPublisher:Kogan PageISBN-13:9780749469924ISBN-10:749469927UPC:9780749469924Book Category:Business & EconomicsBook Subcategory:Public Relations, Management, Decision Making & Problem SolvingSize:9.21 x 6.14 x 0.59 inchesWeight:0.8818Product ID:SCHXBBRBF0
Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist...
Publisher: Kogan Page
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