Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice - Paperback
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Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.
The text provides a range...
Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development and founded Skillsgarden AG. She is currently working as Professor of Innovation at the Bern University of Applied Sciences. Her research focus is on competence development, especially in the area of team skills (e.g. Psychological Safety).
John Bessant is Emeritus Professor of Innovation...
Edition
2nd Edition
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