Content Strategy for the Web - Paperback
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Availability:In StockContributor:Kristina Halvorson, Melissa RachSeries:Voices That MatterPublish date:2012-02-10Pages:224
Languages:EnglishPublisher:New Riders PublishingISBN-13:9780321808301ISBN-10:321808304UPC:9780321808301Book Category:ComputersBook Subcategory:InternetBook Topic:Web DesignSize:9.00 x 6.95 x 0.48 inchesWeight:1.06Product ID:SCVE774D3C
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Languages:EnglishPublisher:New Riders PublishingISBN-13:9780321808301ISBN-10:321808304UPC:9780321808301Book Category:ComputersBook Subcategory:InternetBook Topic:Web DesignSize:9.00 x 6.95 x 0.48 inchesWeight:1.06Product ID:SCVE774D3C
Publisher: New Riders Publishing
Edition
2nd Edition
Contributor(s)
Authors
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