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Content Everywhere: Strategy and Structure for Future-Ready Content

Content Everywhere: Strategy and Structure for Future-Ready Content - Paperback

by Sara Wachter-Boettcher
$44.99
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Availability:In StockContributor:Sara Wachter-BoettcherPublish date:2012-12-12Pages:240
Language:EnglishPublisher:Rosenfeld MediaISBN-13:9781933820873ISBN-10:193382087XUPC:9781933820873Book Category:Computers, Social ScienceBook Subcategory:Internet, Design, Graphics & Media, Media StudiesBook Topic:Web DesignSize:8.90 x 6.00 x 0.90 inchesWeight:1.0009Product ID:SC1X1PTQ51

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


Language:EnglishPublisher:Rosenfeld MediaISBN-13:9781933820873ISBN-10:193382087XUPC:9781933820873Book Category:Computers, Social ScienceBook Subcategory:Internet, Design, Graphics & Media, Media StudiesBook Topic:Web DesignSize:8.90 x 6.00 x 0.90 inchesWeight:1.0009Product ID:SC1X1PTQ51
Publisher: Rosenfeld Media

Contributor(s)

Sara Wachter-Boettcher

Author

Sara Wachter-Boettcher

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