Contemporary Consumption Rituals: A Research Anthology - Hardcover
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Availability:In StockContributor:Cele C. Otnes, Tina M. LowreySeries:Marketing and Consumer PsychologyPublish date:10/1/2003Pages:360
Languages:EnglishPublisher:Psychology PressISBN-13:9780805842043ISBN-10:0805842047UPC:9780805842043Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Customs & Traditions, SociologySize:9.00 x 6.00 x 0.81 inchesWeight:0.649Product ID:SC97SC356A
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.
Languages:EnglishPublisher:Psychology PressISBN-13:9780805842043ISBN-10:0805842047UPC:9780805842043Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Customs & Traditions, SociologySize:9.00 x 6.00 x 0.81 inchesWeight:0.649Product ID:SC97SC356A
Publisher: Psychology Press
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