Consumer Research: Postcards from the Edge - Paperback
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Availability:In StockContributor:Stephen Brown, Darach TurleySeries:Consumer Research and PolicyPublish date:12/18/1997Pages:428
Languages:EnglishPublisher:RoutledgeISBN-13:9780415173179ISBN-10:0415173175UPC:9780415173179Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, MarketingBook Topic:ResearchSize:9.21 x 6.14 x 0.87 inchesWeight:0.595Product ID:SCEYD9PQAS
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Languages:EnglishPublisher:RoutledgeISBN-13:9780415173179ISBN-10:0415173175UPC:9780415173179Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, MarketingBook Topic:ResearchSize:9.21 x 6.14 x 0.87 inchesWeight:0.595Product ID:SCEYD9PQAS
Publisher: Routledge
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