Consumer Psychology: A Study Guide to Qualitative Research Methods - Paperback
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Availability:In StockContributor:Paul M. W. Hackett, Jessica SchwarzenbachPublish date:2016-04-18Pages:166
Languages:EnglishPublisher:Verlag Barbara BudrichISBN-13:9783847407720ISBN-10:3847407724UPC:9783847407720Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Anthropology, MethodologyBook Topic:Research, Cultural & SocialSize:8.50 x 5.50 x 0.36 inchesWeight:0.45Product ID:SCB7888GWN
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Languages:EnglishPublisher:Verlag Barbara BudrichISBN-13:9783847407720ISBN-10:3847407724UPC:9783847407720Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Anthropology, MethodologyBook Topic:Research, Cultural & SocialSize:8.50 x 5.50 x 0.36 inchesWeight:0.45Product ID:SCB7888GWN
Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USAUta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.
Publisher: Verlag Barbara Budrich
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