Competitive Digital Innovation: Transforming Products, Processes and Business Models to Win in the Digital Economy - Paperback
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Competitive Digital Innovation: Transforming Products, Processes and Business Models to Win in the Digital Economy
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it's less clear how to leverage technology at the market interface. This often has strategic...
Amit Basu holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and...
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2023 Edition
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