Competition Demystified: A Radically Simplified Approach to Business Strategy - Paperback
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Availability:In StockContributor:Bruce C. Greenwald, Judd KahnAudience:Young AdultPublish date:2007-09-01Pages:416
Language:EnglishPublisher:PortfolioISBN-13:9781591841807ISBN-10:1591841801UPC:9781591841807Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, EconomicsSize:8.34 x 5.52 x 0.90 inchesWeight:0.8311Product ID:SCKS39V0HS
Competition Demystified: A Radically Simplified Approach to Business Strategy
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an...
Audience: Young Adult
Language:EnglishPublisher:PortfolioISBN-13:9781591841807ISBN-10:1591841801UPC:9781591841807Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, EconomicsSize:8.34 x 5.52 x 0.90 inchesWeight:0.8311Product ID:SCKS39V0HS
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
Publisher: Portfolio
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