Commercial Intimacy: Affinity and the Marketplace - Hardcover
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Availability:In StockContributor:Richard Popp (Editor), Brenton Malin (Editor), Wendy A. Woloson (Editor)Series:Hagley Perspectives on Business and CulturePublish date:2025-06-03Pages:328
Language:EnglishPublisher:University of Pennsylvania PressISBN-13:9781512827507ISBN-10:1512827509UPC:9781512827507Book Category:History, Business & Economics, Social ScienceBook Subcategory:United States, Corporate & Business History, Media StudiesBook Topic:20th CenturySize:9.00 x 6.00 x 0.88 inchesWeight:1.3404Product ID:SCDZPWVPWS
Commercial Intimacy: Affinity and the Marketplace
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism
Our wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users' habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized...Series: Hagley Perspectives on Business and Culture
Language:EnglishPublisher:University of Pennsylvania PressISBN-13:9781512827507ISBN-10:1512827509UPC:9781512827507Book Category:History, Business & Economics, Social ScienceBook Subcategory:United States, Corporate & Business History, Media StudiesBook Topic:20th CenturySize:9.00 x 6.00 x 0.88 inchesWeight:1.3404Product ID:SCDZPWVPWS
Richard K. Popp is Associate Professor of History at the University of Wisconsin-Milwaukee.
Brenton J. Malin is Associate Professor of Communication; Cultural Studies; Film and Media Studies; and Gender, Sexuality, and Women's Studies at the University of Pittsburgh. Wendy A. Woloson is Associate Professor of History at Rutgers University-Camden.Publisher: University of Pennsylvania Press
Contributor(s)
Richard Popp (Editor), Brenton Malin (Editor), Wendy A. Woloson (Editor)
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