Coca-Globalization: Following Soft Drinks from New York to New Guinea - Hardcover
by R. Foster
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Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780312238711ISBN-10:312238711UPC:9780312238711Book Category:Social Science, Political Science, Business & EconomicsBook Subcategory:Anthropology, Globalization, InternationalBook Topic:Cultural & SocialSize:8.36 x 5.83 x 0.81 inchesWeight:0.9612Product ID:SCE8JXDAQ5
Coca-Globalization: Following Soft Drinks from New York to New Guinea
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based...
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780312238711ISBN-10:312238711UPC:9780312238711Book Category:Social Science, Political Science, Business & EconomicsBook Subcategory:Anthropology, Globalization, InternationalBook Topic:Cultural & SocialSize:8.36 x 5.83 x 0.81 inchesWeight:0.9612Product ID:SCE8JXDAQ5
Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.
Publisher: Palgrave MacMillan
Edition
2008 Edition
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